Based in Phoenix, Arizona, What Ales Ya? is a brewing company that thrives to emphasize the Southwestern experience, especially outdoors. I wanted to create something that really capture the warmth and colors you see in the Southwest region. The biomorphic shapes along the package relate back to the cactus illustrations in the main image. I also added some stars to fill in some empty space and relating back to that cowboy/Western feel I was going for. I also added pops of color in the illustration to add some contrast and draw the viewer in more. I wanted the scene to seem fun and like you were missing out if you didn't purchase this beer. Get lost in the strong citrus flavor of our Summer Ale this season. Get grilling and pair our beer with a good burger or steak. Please drink responsibly!
